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Job Description
- Business analysis of the segment in terms of commercial challenges and competitive activities.
- Share a monthly update highlighting competitors offering across different segments and channels
- Understanding existing customer segmentation (e.g. gainers and lapsers)
- Understand product comparisons, pricing, and channels
- Manage the execution of the segment calendar in a timely manner with best quality implementation
- Understand market gaps and support in identifying opportunities
- Support in insight mining and understanding of customer insights
- Attend customers initiatives implementation
- Support all segment related campaigns
- Initiatives tracking and updates
- Report KPI's and success measures for the event activities.
- Assess campaigns effectiveness
- Share weekly initiatives tracking and reporting
- Daily follow up, communication and interaction with activation team
- Ensure third-party discipline and alignment with key stakeholders on execution
- Conduct weekly meetings with Activation team and ensure operating with discipline across all stakeholders
- Alignment with key stakeholders on cost efficiency
- Align and work with activation team to ensure best deals and quality of work and material
- Support in developing execution briefs and get it aligned by all stakeholders as per initiatives timelines
Skills
- Strong communication (verbal and written)
- Project management skills
- Business Acumen
- Customer Focus
- Functional/Technical skills
- Presentation skills
- Hands-on and execution attitude with ability to drive change and make things happen.
- Marketing / Operational role in FMCG / Business Background is Preferred
Education
Marketing, Business Administration or any related
Job Details
Preferred Candidate
Bupa Arabia
Bupa Arabia is a healthcare insurance company based in the Kingdom of Saudi Arabia. We are an associate business of Bupa Group, which is a global healthcare company with an international reach that extends across multiple business operations, practices, and resources.
Founded in October 1997, Bupa Arabia was initially established through a partnership between Bupa Global International and Nazer Group, with the key focus to provide health insurance services with high quality and competitive prices, while ensuring a distinctive experience for customers. Bupa Arabia has since evolved into a fully Saudi-owned and operated company. Our transformation from a joint venture into a publicly traded company on the Saudi Stock Exchange occurred in 2008, as we made 40% of our shares available to the public during our Initial Public Offering (IPO).
As a subsidiary of the global Bupa Group, we draw upon international expertise while maintaining a profound understanding of local healthcare requirements and regulations. This allows us to offer comprehensive healthcare insurance solutions tailored to the unique needs of the Saudi Arabian market.
Bupa Arabia prides itself on its commitment to the wellbeing and development of its employees, providing them with the same standard of care, support, and professionalism that it expects to be delivered to its customers.
Our core values shape every aspect of our work and culture:
Commit – Own it with accountability and urgency.
Collaborate – Win together through cross-functional synergy.
Care – Put people first, both employees and customers.
