Senior Officer - Trade Marketing

• Business analysis of the segment in terms of commercial challenges and competitive activities.
• Share a monthly update highlighting competitors offering across different segments and channels
• Understanding existing customer segmentation (e.g. gainers and lapsers)
• Understand product comparisons, pricing, and channels
• Manage the execution of the segment calendar in a timely manner with best quality implementation
• Understand market gaps and support in identifying opportunities
• Support in insight mining and understanding of customer insights
• Attend customers initiatives implementation
• Support all segment related campaigns
• Initiatives tracking and updates
• Report KPI's and success measures for the event activities.
• Assess campaigns effectiveness
• Share weekly initiatives tracking and reporting
• Daily follow up, communication and interaction with activation team
• Ensure third-party discipline and alignment with key stakeholders on execution
• Conduct weekly meetings with Activation team and ensure operating with discipline across all stakeholders 
• Alignment with key stakeholders on cost efficiency
• Align and work with activation team to ensure best deals and quality of work and material
• Support in developing execution briefs and get it aligned by all stakeholders as per initiatives timelines

• Strong communication (verbal and written)
• Project management skills
• Business Acumen
• Customer Focus
• Functional/Technical skills
• Presentation skills
• Hands-on and execution attitude with ability to drive change and make things happen.
• Marketing / Operational role in FMCG / Business Background is Preferred

Marketing, Business Administration or any related