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Job Description
The Senior Executive Manager – Regional Corporate & SME Trade Marketing will lead Marketing relationships with Corporate and SME regional teams by developing and managing plans at a client level, driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level.
Corporate/KA Trade Marketing
- Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
- New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
- Communication: Supervise the overall regional communication master plans and coordinate with other regions.
- Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
SME Trade Marketing
- Retention: Develop and align Regional Client Retention Marketing Plans and executions.
- Recovery: Support SME Recovery team with any needed marketing assets and activations.
- Communication: Supervise the overall regional communication master plans and coordinate with other regions.
- Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
Intelligence & Analysis
- Analysis: Focused on Retention, Utilization, Satisfaction and Lapsers.
- Reporting: at an organization level.
Budget & Investment
- Lead AOP budget planning for function.
- Responsible for functional ROI.
- Monthly Functional Budget Reporting.
- Long-term Investment efficiency planning.
Talent Development
- Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
Skills
Years of Experience
- Minimum 7 years’ experience
Skills Required
- Strong communication (verbal and written)
- Hands-on and execution attitude with ability to drive change and make things happen
- Project management skills
- Business acumen
- Creativity
- Customer Focused and Data Driven
- Presentation skills
Other Requirements
- Bachelor’s degree in Business Marketing
- Experience in sales and/or per-sales management
- Experience in Customer Care
Job Details
Preferred Candidate
Bupa Arabia
Bupa Arabia is a healthcare insurance company based in the Kingdom of Saudi Arabia. We are an associate business of Bupa Group, which is a global healthcare company with an international reach that extends across multiple business operations, practices, and resources.
Founded in October 1997, Bupa Arabia was initially established through a partnership between Bupa Global International and Nazer Group, with the key focus to provide health insurance services with high quality and competitive prices, while ensuring a distinctive experience for customers. Bupa Arabia has since evolved into a fully Saudi-owned and operated company. Our transformation from a joint venture into a publicly traded company on the Saudi Stock Exchange occurred in 2008, as we made 40% of our shares available to the public during our Initial Public Offering (IPO).
As a subsidiary of the global Bupa Group, we draw upon international expertise while maintaining a profound understanding of local healthcare requirements and regulations. This allows us to offer comprehensive healthcare insurance solutions tailored to the unique needs of the Saudi Arabian market.
Bupa Arabia prides itself on its commitment to the wellbeing and development of its employees, providing them with the same standard of care, support, and professionalism that it expects to be delivered to its customers.
Our core values shape every aspect of our work and culture:
Commit – Own it with accountability and urgency.
Collaborate – Win together through cross-functional synergy.
Care – Put people first, both employees and customers.