Senior Executive Manager – Regional Corporate & SME Trade Marketing

The Senior Executive Manager – Regional Corporate & SME Trade Marketing will lead Marketing relationships with Corporate and SME regional teams by developing and managing plans at a client level, driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level.

Corporate/KA Trade Marketing

• Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
• New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
• Communication: Supervise the overall regional communication master plans and coordinate with other regions.
• Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.

SME Trade Marketing

• Retention: Develop and align Regional Client Retention Marketing Plans and executions.
• Recovery: Support SME Recovery team with any needed marketing assets and activations.
• Communication: Supervise the overall regional communication master plans and coordinate with other regions.
• Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.

Intelligence & Analysis

• Analysis: Focused on Retention, Utilization, Satisfaction and Lapsers.
• Reporting: at an organization level.

Budget & Investment

• Lead AOP budget planning for function.
• Responsible for functional ROI.
• Monthly Functional Budget Reporting.
• Long-term Investment efficiency planning.

Talent Development

• Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.

Years of Experience

• Minimum 7 years’ experience

Skills Required

• Strong communication (verbal and written)
• Hands-on and execution attitude with ability to drive change and make things happen
• Project management skills
• Business acumen
• Creativity
• Customer Focused and Data Driven
• Presentation skills

Other Requirements

• Bachelor’s degree in Business Marketing
• Experience in sales and/or per-sales management
• Experience in Customer Care