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Job Description
Execute brand Strategies & Campaigns
· Support the execution of the full year initiative master plan.
· Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
· Support the execution of brand campaigns with all relevant stakeholders such as communication, activation and PR teams.
Report Brand Performance
· Support in monitoring brand performance and brand perception metrics
· Issue Launch recap reports with results achieved
· Support the analysis of the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance
Execute Brand Guidelines
· Execute brand guidelines across all assets and communications
· Understand the Global Brand Guidelines and best practice
· Work with agencies to ensure compliance with the brand guidelines. Communicate with the agency as needed.
Skills Description
· A solid understanding of marketing concepts and execution
· Strong analytical skills with the ability to identify correlations and commonalities
· Profecient in both Arabic and English language (written & spoken)
· Excellent computer skills with capabilities in web search, excel, power point and word
· Hands on experience in new communication development and repositioning brands
Job Details
Job Title
Senior Associate - Brand Management
Job Country
Saudi Arabia
Job City
Jeddah
Job Role
Marketing and PR
Employment Status
Full time
Employment Type
Employee
Preferred Candidate
Career Level
Professional
Bupa Arabia
Bupa Arabia is a healthcare insurance company based in the Kingdom of Saudi Arabia. We are an associate business of Bupa Group, which is a global healthcare company with an international reach that extends across multiple business operations, practices, and resources.
Founded in October 1997, Bupa Arabia was initially established through a partnership between Bupa Global International and Nazer Group, with the key focus to provide health insurance services with high quality and competitive prices, while ensuring a distinctive experience for customers. Bupa Arabia has since evolved into a fully Saudi-owned and operated company. Our transformation from a joint venture into a publicly traded company on the Saudi Stock Exchange occurred in 2008, as we made 40% of our shares available to the public during our Initial Public Offering (IPO).
As a subsidiary of the global Bupa Group, we draw upon international expertise while maintaining a profound understanding of local healthcare requirements and regulations. This allows us to offer comprehensive healthcare insurance solutions tailored to the unique needs of the Saudi Arabian market.
Bupa Arabia prides itself on its commitment to the wellbeing and development of its employees, providing them with the same standard of care, support, and professionalism that it expects to be delivered to its customers.
Our core values shape every aspect of our work and culture:
Commit – Own it with accountability and urgency.
Collaborate – Win together through cross-functional synergy.
Care – Put people first, both employees and customers.