Manager - Digital Marketing

Role Purpose:

Develop and oversee all Digital Marketing activities, designing plans for digital sales channel (SME&B2C), analyzing, and optimizing those plans, as well as promoting the App/Web experience.

Key Accountabilities:

1-Digital Sales -SME & B2C Products:

• Manage and develop the execution of digital marketing activities with digital sales to further drive channel traffic and conversion.
• Implement digital marketing strategies to effectively enhance platform performance.
• Manage asset creation and implementation.
• Optimize segment spending and share detailed ROI.
• Develop Digital Tools and Customer Journey

2-Digital Services Trade Promotion:

• Implement Digital Services Awareness and usage plans at a client level based on AOP Targets.
• Oversee the development of POA at a client level through traditional and innovative MKTG solitons.
• Oversee all client Industry analytical studies on Bupa Digital solutions.
• Develop new ideas for customer specific initiatives that drive competitive advantage.

3- Analysis & Reporting:

• Analyze and assess the efficiency of campaigns across different products.
• Monthly/Quarterly campaign analysis and reporting
• Quarterly analysis of competition services

4-Budget Management:

• Manage day to day Campaign Budgets.
• Manage procurement procedures.
• Monthly Functional Budget Reporting.

• Strong communication (verbal and written)
• Hands-on and execution attitude with ability to drive change and make things happen.
• Project management skills
• Business Acumen
• Creativity
• Customer Focus
• Presentation skills
• Previous Experience in Digital Marketing
• Strong Analytical Skills
• Basic knowledge of UX/UI design

Marketing, Management Information System, Business and any related fields