Manager - Customer & Market Insights

Role Purpose:

To ensure that Marketing decision are based on sound knowledge of Brand Affinity Measurement and Market Intelligence of competition. To ensure that both Brand Health and Market Intelligence programs are executed on time with quality outcomes.  To ensure Brand Health and Marketing Intelligence databases/ reports are up to date.

Accountabilities:

Power BI Visualization

• Data Modelling
• Data Uploading
• Developing cutting edge analytical dashboards in Power Bi

Advance Excel Dashboard

• Develop and maintain advance excel Dashboard

Market Intelligence

• Carry out / update market intell program covering Network, Products, and Digital capabilities.
• Review 15-20 websites on a monthly basis and update Market Intell reports.
• Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
• Preparing competetive intel reports for Digital, Corp, SMEs
• Ensuring accuracy of numbers

Price Intelligence/ Lapse Research

• Manage 3rd party to execute Price Intelligence research
• Review Price Intell communication
• Prepare &update Price benchmarking database
• Review the results and prepare comparative reports
• Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons
• Ensuring accuracy of numbers

Budgets

• Prepare, Monitor, and control research budgets 

Years of Experience 

• 3 Years in Quantitative market research and Market Intelligence. Experience in Continuous research type will be a plus.

Skills Required

• A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Strong reporting writing skills / ability to craft insights from raw data
• Hands on experience in insight generation and data mining
• Ideally FMCG and Service experience
• Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word

Other Requirements

• Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred) or Master degree in Social Science preferred with a concentration in research, marketing, or quantitative analysis
• Proficient in both Arabic and English language (written & spoken)

(Social Science, Business Administration, Marketing preferred, Industrial Engineering)