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Job Description
Role Purpose:
To ensure that Marketing decision are based on sound knowledge of Brand Affinity Measurement and Market Intelligence of competition. To ensure that both Brand Health and Market Intelligence programs are executed on time with quality outcomes. To ensure Brand Health and Marketing Intelligence databases/ reports are up to date.
Accountabilities:
Power BI Visualization
- Data Modelling
- Data Uploading
- Developing cutting edge analytical dashboards in Power Bi
Advance Excel Dashboard
- Develop and maintain advance excel Dashboard
Market Intelligence
- Carry out / update market intell program covering Network, Products, and Digital capabilities.
- Review 15-20 websites on a monthly basis and update Market Intell reports.
- Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
- Preparing competetive intel reports for Digital, Corp, SMEs
- Ensuring accuracy of numbers
Price Intelligence/ Lapse Research
- Manage 3rd party to execute Price Intelligence research
- Review Price Intell communication
- Prepare &update Price benchmarking database
- Review the results and prepare comparative reports
- Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons
- Ensuring accuracy of numbers
Budgets
- Prepare, Monitor, and control research budgets
Years of Experience
- 3 Years in Quantitative market research and Market Intelligence. Experience in Continuous research type will be a plus.
Skills
Skills Required
- A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Strong reporting writing skills / ability to craft insights from raw data
- Hands on experience in insight generation and data mining
- Ideally FMCG and Service experience
- Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word
Other Requirements
- Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred) or Master degree in Social Science preferred with a concentration in research, marketing, or quantitative analysis
- Proficient in both Arabic and English language (written & spoken)
Education
(Social Science, Business Administration, Marketing preferred, Industrial Engineering)
Job Details
Preferred Candidate
Bupa Arabia
Bupa Arabia is a healthcare insurance company based in the Kingdom of Saudi Arabia. We are an associate business of Bupa Group, which is a global healthcare company with an international reach that extends across multiple business operations, practices, and resources.
Founded in October 1997, Bupa Arabia was initially established through a partnership between Bupa Global International and Nazer Group, with the key focus to provide health insurance services with high quality and competitive prices, while ensuring a distinctive experience for customers. Bupa Arabia has since evolved into a fully Saudi-owned and operated company. Our transformation from a joint venture into a publicly traded company on the Saudi Stock Exchange occurred in 2008, as we made 40% of our shares available to the public during our Initial Public Offering (IPO).
As a subsidiary of the global Bupa Group, we draw upon international expertise while maintaining a profound understanding of local healthcare requirements and regulations. This allows us to offer comprehensive healthcare insurance solutions tailored to the unique needs of the Saudi Arabian market.
Bupa Arabia prides itself on its commitment to the wellbeing and development of its employees, providing them with the same standard of care, support, and professionalism that it expects to be delivered to its customers.
Our core values shape every aspect of our work and culture:
Commit – Own it with accountability and urgency.
Collaborate – Win together through cross-functional synergy.
Care – Put people first, both employees and customers.
