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Senior Manager – Activation

Riyadh, Saudi Arabia Posted 2024/05/12 13:31:59 Expires 2024-05-27 Ref: JB1100047803

Job Description

• Supporting the Trade Team in setting the annual marketing plan and cost.

• Monitor and manage Activation Budget including invoicing and PO tracking.

• Building yearly activation plans.

• Building relationships with all the key stakeholders

• Building event planings and execution sheets

• Managing Activation / executions on daily Tasks.

• Supervising agencies on all activities• Supervising the Activation Team in KSA.

• Developing Activation Briefs 

• Evaluating delivery on campaigns, events and executions objectives, assessing the effeciency and effectiveness and reverting to line manager with feedback.

• Ensure delivery of services with complete satisfaction• Responsible to achieve and maintain delevering with excellency across all activities

• Developing annual Event calendar, (international and local )

• Monitoring and following up with agencies on execution of activities

• Responsible to sustain and develop Bupa Arabia Brand Health and Equity measures in the Saudi market through owning all marketing activities. 

• Suggesting creative ideas to inhance our local Calendar

• Responsible to sustain and inhance Live Right programs on yearly bases.

• Responsible for keeping each region having their separate execution setups for all events and programs.

• Responsible for building a refurbishmnet and maintenece schedule for set ups and Materials.

• Using Emotional intellegnece to solve issue and ease the Logistics on ground.

• Ensuring delivery of required materials/ Gift items and resources for the events.

• Agreeing & aligning  with the branding team on any artworks before production.

• Ensure understanding and alignment of Bupa Guide lines with agencies and ensure understanding and alignment.

• Inspire and create a positive team environment between Bupa and agency partners to generate creative and impactful media selection.

• Issue Activations briefs and evaluate effectiveness

• Ensure actiovation agencies are included and registered in Bupa network.

• Lead as the Single-Point-of-Contact and to activation team (Jddah, Dammam & Riyadh)

• Developing, executing and monitoring all BUPA Arabia activations.

• Leading and developing the high frequency Bupa Arabia Health Lounge drives across the calendar year with a view to maximizing corporate retention rates.

• Identifying the relevant events and evaluating the value of sponsoring and impact on business and brand.

• Assessing and negotiating the cost of sponsorship.

• Setting and aligning the brand team to the events calendar of the year.

• Identifying the event participation requirements and activity to be done. Aligning Trade & brand team and ensuring delivery of required materials and resources for the events

\\\\• Evaluating and reporting the event impact and effectiveness 

• Agreeing with the Trade team on the ongoing branding of the events,

• Organizing and managing the on going brand events• Inspire and create a positive team environment between Bupa and agency partners to generate creative and impactful of successful activations


• Strong interpersonal and  Emotional intellegence.

• Problem Solver and Comon Sence.

• Profecient in both Arabic and English language (written & spoken)

• Excellent computer skills with capabilities in web search, excel, power point, and word

Job Details

Job Location Riyadh, Saudi Arabia
Job Role Marketing and PR
Number of Vacancies 1

Preferred Candidate

Career Level / Band Junior Management

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