إرفاق
وصف الوظيفة
To execute insight programs that inform marketing through intelligence on Brand Affinity, Social Marketing, Product, Price, and Network Dynamics, and Insurance Marekt / Competitive Positioning. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources.
Key Accountabilities:
1- Brand Affinity Measurement Execution/ Reporting:
- Oversee execution of this tracking research and ensure timely and high-quality delivery of monthly brand KPIs.
- Conduct quality reviews to identify data gaps and recommend strategic actions.
- Perform parallel listening of 30–40 monthly interviews to validate Health Tracker insights.
- Ensure sampling robustness by monitoring demographic quotas and adjusting as needed.
- Maintain and update monthly databases for Brand Health
- Prepare Snapshot and Comprehensive reports in excel and PowerPoint.
2- Market Intelligence:
- Execute and update market intell program covering Network, Products, and Digital capabilities.
- Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
- Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
- Prepare competitive intel reports for Digital, Corp, SMEs
3- Price Intelligence/ Lapse Research:
- Manage 3rd party to execute Price Intelligence research.
- Review Price Intell communication
- Prepare and update Price benchmarking database
- Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies
- Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.
- Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies
4- Social Media Marketing Performance Monitoring / Intelligence.:
- Track and analyze performance metrics across major social platforms (e.g., engagement, reach, sentiment).
- Conduct weekly reviews of paid and organic campaign effectiveness.
- Monitor competitor activity and emerging trends using social listening tools.
- Collaborate with digital and brand teams to align insights with campaign goals.
- Develop and maintain APIs to fetch data from top 10 social media platforms for automated reporting.
- Maintain and update Power BI dashboards for real-time social media intelligence
5- Budgets / Vendor Management:
- Prepare, Monitor, and control research budgets
- Supervise, & Monitor Vendors
المهارات
- 5+ Years in Quantitative market research and Market Intelligence.
- A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Strong reporting writing skills / ability to craft insights from raw data
- Hands on experience in insight generation and data mining
- Strong Power BI / DAX capabilities / Working knowledge of API development
- Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word
- Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred)
- Experience in Continuous research type will be a plus.
- Profecient in both Arabic and English language (written & verbal)
- Ideally FMCG and Service experience
المؤهلات العلمية
Social Science, Business Administration, Industrial Engineer, Marketing preferred
تفاصيل الوظيفة
المرشح المفضل
Bupa Arabia
Bupa Arabia is a healthcare insurance company based in the Kingdom of Saudi Arabia. We are an associate business of Bupa Group, which is a global healthcare company with an international reach that extends across multiple business operations, practices, and resources.
Founded in October 1997, Bupa Arabia was initially established through a partnership between Bupa Global International and Nazer Group, with the key focus to provide health insurance services with high quality and competitive prices, while ensuring a distinctive experience for customers. Bupa Arabia has since evolved into a fully Saudi-owned and operated company. Our transformation from a joint venture into a publicly traded company on the Saudi Stock Exchange occurred in 2008, as we made 40% of our shares available to the public during our Initial Public Offering (IPO).
As a subsidiary of the global Bupa Group, we draw upon international expertise while maintaining a profound understanding of local healthcare requirements and regulations. This allows us to offer comprehensive healthcare insurance solutions tailored to the unique needs of the Saudi Arabian market.
Bupa Arabia prides itself on its commitment to the wellbeing and development of its employees, providing them with the same standard of care, support, and professionalism that it expects to be delivered to its customers.
Our core values shape every aspect of our work and culture:
Commit – Own it with accountability and urgency.
Collaborate – Win together through cross-functional synergy.
Care – Put people first, both employees and customers.
