إرفاق
وصف الوظيفة
Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.
Key Accountabilities:
1- Execute brand Strategies & Campaigns:
- Execute the full year initiative master plan.
- Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
- Collaborate with cross-functional teams to ensure brand consistency
- Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
- Support the Trade Team in Commercial activations (Client specific awareness)
2- Measure & Report on Brand Performance:
- Monitoring brand performance and brand perception metrics
- Provide actionable insights and recommendation for improvement
- Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance
3- Execute Brand Guidelines:
- Execute brand guidelines across all assets and communications
- Deploy Bupa offices at hospitals and clients premises following our brand guideline.
- Understand the Global Brand Guidelines and best practice
- Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.
4- Manage Budget & Agency:
- Manage external agencies and vendors in development and execution of campaigns
- Continuously track allocated budget and ensure budget utilization (without over or under spending)
المهارات
- +5 years of experience
- Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
- A solid understanding of marketing concepts and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Profecient in both Arabic and English language (written & spoken)
- Excellent computer skills with capabilities in web search, excel, power point and word
- Hands on experience in new communication development and repositioning brands
- Bachelor’s Degree in Business Administration or Marketing
- Ideally FMCG and Service experience
المؤهلات العلمية
Business Administration or Marketing
تفاصيل الوظيفة
المرشح المفضل
Bupa Arabia
Bupa Arabia is a healthcare insurance company based in the Kingdom of Saudi Arabia. We are an associate business of Bupa Group, which is a global healthcare company with an international reach that extends across multiple business operations, practices, and resources.
Founded in October 1997, Bupa Arabia was initially established through a partnership between Bupa Global International and Nazer Group, with the key focus to provide health insurance services with high quality and competitive prices, while ensuring a distinctive experience for customers. Bupa Arabia has since evolved into a fully Saudi-owned and operated company. Our transformation from a joint venture into a publicly traded company on the Saudi Stock Exchange occurred in 2008, as we made 40% of our shares available to the public during our Initial Public Offering (IPO).
As a subsidiary of the global Bupa Group, we draw upon international expertise while maintaining a profound understanding of local healthcare requirements and regulations. This allows us to offer comprehensive healthcare insurance solutions tailored to the unique needs of the Saudi Arabian market.
Bupa Arabia prides itself on its commitment to the wellbeing and development of its employees, providing them with the same standard of care, support, and professionalism that it expects to be delivered to its customers.
Our core values shape every aspect of our work and culture:
Commit – Own it with accountability and urgency.
Collaborate – Win together through cross-functional synergy.
Care – Put people first, both employees and customers.